Top 12 Marketing campaigns in 2014

 Marketing is soul of any business. Here is list of marketing campaigns that achieve well.

1. ALS Ice Bucket Challenge
   A viral social media campaign that raised awareness and funds for ALS by challenging participants to dump ice water on themselves.
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2. Coca-Cola: #ShareACoke
   Coke replaced its logo with popular names, inviting people to share personalized Coke bottles with friends and family.
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3. Adidas: All In Or Nothing
   Adidas launched its largest-ever media campaign for the 2014 World Cup, focusing on social media and real-time marketing.
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4. John Lewis: Monty the Penguin
   A Christmas campaign featuring Monty the Penguin, engaging users with social media and in-store experiences.
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5. GoPro: Hero 4 Launch
   GoPro's user-generated video content promoted its new Hero 4 camera, accumulating millions of views.
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6. The Lego Movie Ad Break
   To promote The Lego Movie, famous TV ads were remade entirely with Lego bricks in a unique UK ad break.
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7. McVitie’s: Sweeet
   United Biscuits brought its sweet brands together under one umbrella with heartwarming ads featuring cute animals.
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8. Turkish Airlines: #EpicFood
   A campaign starring Messi and Drogba, focusing on food and travel, and encouraging user-generated content through an online competition.
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9. Ryanair: Low Fares, Made Simple
   Ryanair highlighted its improved customer service in its first UK TV ad, part of a charm offensive to reverse negative perceptions.
   Details

10. BA Magic of Flying
    British Airways used digital billboards to track passing planes, displaying real-time flight details to remind people of the magic of flying.
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11. North Face: Never Stop Exploring
    A pop-up stunt in South Korea where customers had to grab onto climbing walls as the floor disappeared, promoting adventure and outdoor exploration.
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12. Contiki: The Roadtrip 2014
    A travel campaign where popular YouTube personalities toured Europe, engaging millions of fans and promoting adventure travel.
    Details

These campaigns highlight a mix of digital, real-world engagement, and clever storytelling, reflecting global marketing trends in 2014.