Safeguard Marketing Strategy

Safeguard is a anti-bectrial soap. company create very impressive marketing strategy with using different appeals to consumer. lets see this presentation first 

Safeguard ten steps marketing plan

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after viewing the full presentation we have to know that marketer is used Fear appeal and make a proper research before creating Marketing MIX plan. There is a chart of basic human wants

they plan there market keeping in mind first step of human psychological wants.
then after they use Fear appeal and appeal of emotions. in which they show if you dont use our product then Becterias and virus will attack you. you need to wash your hands. In target audience is Children and Mothers. They also use emotional appeal for Society. For Children they make special cartoon in which they show how safeguard control Durtooo(virus leader) and safe Pakistan from diseases.
here some examples


Advertisement example is

link of Safeguard Channel
There are alot of competitors of Safeguard in Pakistan like lifebouy, Dettol,
here advertising of Dettol after viewing that you will able to make short comparison how competitors are work.

here is a Project on safeguard that will help you

Project on Strategic Marketing

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